by admin | Jan 10, 2025 | Digital
New Year, New You 💫 It’s January, which means only one thing. It’s resolution time. « Insert lighthearted anecdote about how I always try really hard at resolutions but end up giving up after 6 weeks » In some ways the 1st of January is just any...
by admin | Nov 22, 2024 | Social Media
Try these social content ideas out for size 🤳 Do you want to know the biggest secret of innovation? There’s nothing new under the sun. When you realise that even the most creative and novel ideas can be linked to a few sources of...
by admin | Nov 8, 2024 | Strategy
Promotion alone won’t cut it 👀 In 2010 I studies for a diploma in marketing. Every Tuesday and Thursday I drove to Stoke-on-Trent in my 1986 Nissan Micra for evening classes with the Charted Institute of Marketing. I’m feeling...
by admin | Sep 13, 2024 | Digital
Data take the wheel? 💥🚗 This is the riskiest newsletter I’ve ever sent you. It has a high chance of being misunderstood, but I can’t keep it in anymore: We are not data-driven. Our decisions aren’t data-driven, our processes aren’t...
by admin | Jun 7, 2024 | Digital
 Audience 🆚 Community Most brands think they have a community. At least, their leaders or marketing directors do. I hate to be a bearer of bad news but often it’s not true. They’re mistaking a community for an audience. Both are a...
