5 Must-Do New Year’s Resolutions

5 Must-Do New Year’s Resolutions

New Year, New You 💫 It’s January, which means only one thing.   It’s resolution time.   « Insert lighthearted anecdote about how I always try really hard at resolutions but end up giving up after 6 weeks »   In some ways the 1st of January is just any...
🤫 Confessions of a data-driven agency

🤫 Confessions of a data-driven agency

  Data take the wheel? 💥🚗     This is the riskiest newsletter I’ve ever sent you.   It has a high chance of being misunderstood, but I can’t keep it in anymore:   We are not data-driven. Our decisions aren’t data-driven, our processes aren’t...
📩 Audience vs Community

📩 Audience vs Community

   Audience 🆚 Community Most brands think they have a community.   At least, their leaders or marketing directors do.   I hate to be a bearer of bad news but often it’s not true.   They’re mistaking a community for an audience.   Both are a...