New Year, New You 💫

It’s January, which means only one thing.

It’s resolution time.

« Insert lighthearted anecdote about how I always try really hard at resolutions but end up giving up after 6 weeks »

In some ways the 1st of January is just any other day, but a perceived new start gives us the chance to review and refresh what we’re doing.

So what does that look like for digital?

Here are 5 resolutions for you to try out in January. How many will you try?

#1 – Create social media design guidelines

Let’s start with a challenging, but important one.

When it comes to social success, your brand guidelines aren’t enough.

Designers might include a couple of example posts in the broader guidelines, but you need versatility and bespoke designs to play with.

Not something that contradicts guidelines, but an extension of them.

Start the conversation with your designer and get them in place for 2025.

#2 – Set up an email automation

 I’m always amazed at the number of brands who don’t utilise email automations.

If you don’t have any, at least focus on a welcome email when someone joins your list. Point them to other channels (e.g. social media) and gently tease the action you want them to take next.

If you’re feeling brave, don’t just have one email, set up a journey that unpacks more about who you are over a series of weeks.

If you already have a welcome automation, create one based on purchases, donations and other actions.

#3 – Start a swipe file

A Swipe File is a collection of interesting/inspiring/useful things you’ve saved for later.

I guess “bookmark” is the more universal language.

In your day-to-day, save anything you see that you like the look of. Videos you want to watch, social media that’s inspired you, websites to copy, articles on best practice, social media posts you like the look of etc.

I use a tool called Raindrop but I’m also tempted by a flashy AI newcomer called My Mind.

#4 – Check in to LinkedIn

There’s a migration happening at the moment, of people away from X towards other platforms.

LinkedIn is the destination of choice for a lot of professional thought leaders and communities.

As a result its becoming a place full of insight and expertise.

Sure, it’s still a place for pretentiousness and humble bragging, but it’s turning into a place for learning, upskilling, and professional development.