We partnered with Spring Harvest to ensure their life-changing event was not just impactful for those who were there, but unmissable for those who weren’t. We set out to reach new audiences, create major FOMO, and communicate the transformational impact of Spring Harvest.
What We Did
• Created and executed an event social media strategy: We developed a campaign focused on awareness and reach, taking cues from mainstream event brands like Wimbledon and Comic Relief to deliver high-energy, real-time content.
• Managed full social delivery at the event: Our team was on the ground, producing and posting 329 pieces of content across Instagram and other platforms during the two-week festival.
• Collaborated with creators and the Spring Harvest Team: We worked closely with voices, including Bear Grylls and produced a mix of relatable, behind the scenes and authentic content optimised for reach and engagement.
The Results
• 3.2 million total views across Spring Harvest content.
• 1783 new instagram followers – over three times the growth of 2024.
• 40,006 total engagements, with 82% of views from non-followers, expanding the audience far beyond attendees.
How We Did It
Designed for virality and relatability: Best-performing content mimicked UGC styles, used trending audio, and leaned into humour and behind-the-scenes footage
Emphasised authenticity over polish: Audiences responded to real stories and unfiltered glimpses into the event. The “Day in the Life” content format and cultural commentary worked particularly well.
Built strategic partnerships: We planned ahead with creators and influencers to ensure we captured the right moments and messages that resonated.
Put the mission at the centre: We tied the content strategy directly to Spring Harvest’s purpose – championing spirit-led worship, accessibility, and fighting for the next generation – ensuring everything we posted reflected the heart of the event.
Conclusion
Through a focused strategy, real-time execution, and creative collaboration, we put Spring Harvest 2025 on the map. With 3.2 million views and record-breaking engagement, we didn’t just grow the brand – we built meaningful connections with new audiences.
