What even is

 marketing? 🤔

Sometimes I wish I worked in the golden era of advertising.

You know the one; skyscrapers in Manhattan, trilby hats, client dinners.

Whiskies at 9am 🥃

Inspiration at all hours ⚡️🕰️

Storm into a boardroom to deliver the headline that’s been alluding everybody.

Walk out triumphant. 🤴

Don’t worry, it’s not the whisky, cigars and party lifestyle that attracts me.

It’s the approach they had to selling stuff.

We live in a different world now.

As channels multiplied and attention evaporated, advertising morphed into marketing and we lost something.

Take a look at this:

It’s bold, it’s clever and it reads easy.

It breaks every rule in the book, but it sells you a vision. It makes you feel something. You’re ready to roll up your sleeves for the underdog. 💪

I recently saw a quote from the golden era:

I wish we approached marketing the same way.

There’s no such thing as a good ad, only good content that gets read/watched.

People connect with a vision and are prompted by emotion.

Digital is different to print, but the concept still stands 65 years later.

We have to create content that interests people.

We know that deep down, but we talk-the-talk more than we walk-the-walk.

We applaud Apple and Nike’s campaigns, we quote Simon Sinek, we share the John Lewis Christmas ad and we watch the Pespi halftime show at the Superbowl.

As marketers, we recognise what makes great advertising.

So why don’t we do more of it?

Answer: We are drawn to the easy sell.

The quick, lukewarm headlines.

The endless URLs and CTAs.

Why do we care more about hashtags than the craft of good copy?

Consider this a call to arms to the heyday of advertising. 📢

Let’s unite at the skyscraper at 9am, whisky-less but grasping our oat milk flat whites, ready to inject some creativity into our marketing.

And if you need some external perspective and a huge dose of creativity, get in touch and work with us.

Because this is an ad, after all.

See you next week ✌️