The Challenge
Satellites, an event aimed at engaging young people in faith, wanted to create a dynamic and engaging social media presence that would amplify event attendance, build brand awareness, and drive year-round engagement. The challenge was to use social media not just to document the event but to position Satellites as a must-attend experience for new audiences while deepening engagement with existing attendees. The team needed a strategy that would deliver real-time engagement during the festival while also creating long-term marketing assets for future campaigns.
What We Did
We implemented a full-service, high-impact social media service that included:
- A comprehensive event social media strategy: Conducted research, audience analysis, and structured an executional plan to maximise engagement before, during, and after the event.
- Project management and hands-on delivery of social media at the event: Our team executed a fast-paced, real-time content strategy, ensuring the festival’s key moments were captured and amplified across platforms.
- Collaboration with videographers and photographers to elevate media quality: We worked closely with creative teams to ensure visually compelling content that enhanced storytelling, extended reach, and drove deeper engagement.
A key factor in the success of the campaign was our ability to oversee every aspect of content creation and distribution, ensuring all posts aligned with audience behaviour and platform best practices.
The Results
- 159,215 People Reached: Significantly expanding the festival’s visibility beyond attendees.
- 9,447 Social Media Engagements: Driving high levels of interaction through likes, shares, and comments.
- 834 New Instagram Followers: Growing the brand’s presence and future marketing potential.
- 536 New TikTok Followers: Strengthening reach among younger audiences.
- Top Performing Reel: 50k Views: Capitalising on trending formats and relatable content to maximise organic reach.
How We Did It
Our approach combined social media best practices with real-time adaptability to maximise engagement:
1. Flooding the Feed for Maximum Visibility:
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- Inspired by large-scale event coverage, we adopted a high-volume posting strategy to keep audiences engaged throughout the festival.
- This approach not only boosted in-the-moment interactions but also created a backlog of content that could be repurposed for post-event marketing.
2. Real-Time, High-Impact Content Production:
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- A dedicated team worked on-site to quickly capture, edit, and publish content in real-time, ensuring relevance and maximising engagement opportunities.
- Our ability to react instantly to spontaneous festival moments—such as the viral “Steward Dancing” video—proved key in creating high-performing content.
3. Leveraging Trends for Higher Engagement:
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- We actively monitored social trends and adapted them for Satellites content, ensuring posts aligned with what young audiences were already engaging with.
- This included meme-driven content, trending sounds, and TikTok-style transitions that made the festival’s content feel native to the platforms.
4. Engaging Both Attendees & External Audiences:
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- We balanced content that was exciting for those on-site while making sure it was also accessible and engaging for those who hadn’t attended.
- The high engagement levels from non-attendees indicated that the festival was successfully positioned as a desirable experience for future years.
5. Data-Driven Iteration & Learning:
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- We continuously monitored engagement metrics to refine content in real-time, ensuring we focused on the most effective formats and themes.
- Insights from the event’s best-performing content will directly shape future marketing efforts, ensuring continued audience growth.
Conclusion
By implementing a fast-paced, data-driven social media strategy, we helped Satellites dramatically increase its reach and engagement, positioning it as a must-attend festival for young people. The success of the campaign not only strengthened brand awareness but also laid the foundation for long-term digital engagement, ensuring Satellites continues to grow year after year.
