What We Did
We provided a full-service approach that encompassed every aspect of the podcast’s production and promotion. Our involvement included:
- Production and Filming: End-to-end audio and video production, ensuring high-quality content that aligns with Seen & Unseen’s brand identity.
- Project Management: Overseeing all logistical elements, from guest coordination to episode scheduling, ensuring a smooth workflow.
- Promotion: Developing and executing a promotional strategy that spanned YouTube, social media, and email marketing, maximising reach and engagement.
A key factor in the podcast’s success was our ability to influence every stage of the process, ensuring consistency, quality, and strategic alignment across all channels.
The Results
- 1.2 million YouTube views: Establishing YouTube as a primary engagement platform.
- 250,000+ listens: Expanding listenership across major podcast platforms.
- 5,000+ Instagram followers: Building a growing and engaged online community.
- High-profile guest appearances: Featuring guests with large followings to boost organic reach.
How We Did It
We approached growth strategically, aligning content, platforms, and promotion to reach and engage the right audiences. Our methods combined bigger-picture thinking with tactical execution:
Video-First Strategy on YouTube: We prioritised YouTube as a growth engine, using SEO and algorithmic recommendations to maximise discoverability. Shorts were leveraged to boost visibility and drive traffic to full-length content. We identified and invited guests with large pre-existing audiences, strategically tapping into their fan bases to enhance organic reach.
Leveraging Social Media for Amplification: Our social media strategy followed a “create once, post everywhere” approach, focusing on Instagram where engagement proved strongest. Supplementary digital ads, even with a modest budget, accelerated growth, increasing followers from 800 to over 5,000 within a year.
Strategic Content Planning: Content was designed to resonate with both faith-based and secular audiences, with each series curated to feature influential thinkers aligned with the podcast’s themes.
Cross-Promotion and Collaboration: We collaborated with guests and contributors to expand content distribution, encouraging them to share their episodes with their own networks.
Sustained Audience Engagement: Weekly content highlights emails and personalised updates from the hosts maintained consistent engagement, with open rates averaging 60-70%.
Conclusion
By overseeing the entire process—from production to promotion—we ensured that Re-enchanting not only reached a wide audience but also became a catalyst for meaningful conversations that bridge faith and culture. Its continued growth highlights the power of aligning content, platforms, and audiences to drive sustained engagement.
